CPM Calculator
Calculate cost per thousand impressions (CPM), total campaign cost or reach from your budget.
CPM
$5
Cost per 10,000 impressions
$50
Impressions per $1
200
Total impressions
200K
Updates instantly · formula shown below
How to use this cpm calculator
- Enter your total ad budget.
- Enter the number of impressions in thousands.
- CPM tells you how much you pay for every 1,000 times your ad is shown.
Formula
CPM = (budget ÷ total impressions) × 1,000. Total cost = CPM × impressions ÷ 1,000.
About the CPM Calculator
CPM benchmarks vary widely: YouTube pre-roll averages $9 CPM, LinkedIn ads run $50–$100 CPM, while programmatic display can be as low as $1. Know your platform before budgeting.
Frequently asked questions
+What is a good CPM?
Display ads: $1–$5. Social media: $5–$25. Premium placements: $25–$75+.
+CPM vs CPC — which is better?
CPM for brand awareness. CPC for direct response where you pay only for clicks.
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